Showing posts with label Going Green. Show all posts
Showing posts with label Going Green. Show all posts

Wednesday, September 23, 2009

The mean green machine...





Last week for our "Going Green: Endangered Marin" issue, I wrote about some nearby sea creatures in trouble and I did a Q&A with Hunter Lovins, a woman whose company, Natural Capitalism Solutions, helps big businesses authentically "go green." I enjoyed talking with her about the marketing side of "environmentalism," how green technology can save our economy, and what consumers, corporations and the government needs to be doing--and surprisingly, what Wal-mart is already doing--to take a more proactive approach to sustainability.

It was a solid interview, I thought. However, my editor was disappointed I didn't ask Hunter how she got such a cool porn name.

[PHOTOS: Steller sea lions c/o The Marine Mammal Center; Leatherback sea turtle c/o Turtle Island Restoration Network]