Wednesday, September 23, 2009

The mean green machine...





Last week for our "Going Green: Endangered Marin" issue, I wrote about some nearby sea creatures in trouble and I did a Q&A with Hunter Lovins, a woman whose company, Natural Capitalism Solutions, helps big businesses authentically "go green." I enjoyed talking with her about the marketing side of "environmentalism," how green technology can save our economy, and what consumers, corporations and the government needs to be doing--and surprisingly, what Wal-mart is already doing--to take a more proactive approach to sustainability.

It was a solid interview, I thought. However, my editor was disappointed I didn't ask Hunter how she got such a cool porn name.

[PHOTOS: Steller sea lions c/o The Marine Mammal Center; Leatherback sea turtle c/o Turtle Island Restoration Network]

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